Lafayette Square underwent a comprehensive rebrand, including a redesign of their logo, color scheme, and brand identity. In response, our design team undertook the task of updating the website's interface and architecture to attract new clients and investors.

In my role as Interaction & UI Designer, I conducted research utilizing tools like Hotjar to pinpoint high-activity and user-interest content and pages. I crafted essential visual layouts and templates, developed engaging prototypes, and collaborated seamlessly with our developer to execute our vision.